Over the course of a month, for example

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But remember that it all depends on your audience. It's worth running some tests on your profiles to see how followers react to each type of post. Create an editorial calendar An editorial calendar helps organize and track social media activities. Provides a forecast of the publications for the period (weekly, monthly, quarterly), as well as the creation, post-programming, report production activities, among others. In this way, brands manage to define and maintain a frequency of publications on social networks. This is essential for algorithms to realize that the profile is active and continue showing posts to users. In addition, the editorial calendar also helps to visualize whether the planned content is in line with the Pareto Principle, which we explained above.

Over the course of a month, for example, you can predict Loan Phone Number List 16 educational posts and 4 sales posts on Instagram, so you meet the 80/20 rule. Monitor performance metrics Finally, you cannot do Marketing on social networks without paying attention to the indicators. It is necessary to make continuous improvements in strategies to have more and more results. And that requires you to monitor your social media metrics. ADVERTISEMENT When defining the objectives, remember that we told you to also define the success indicators of the strategy? So, track these numbers in social media reports to see if you've achieved your goals and how you can improve.



But leave the vanity metrics aside , okay? We are talking about those numbers that impress and that we like to admire - such as the number of likes or followers on the profile - but that do not represent effective results or help to make better decisions. You can follow them, but you must focus on the KPIs. The main social networks for Marketing actions Now, let's get to know the main social media platforms for Marketing better . We will give you an overview of the main features, the audience profile and the types of posts that are most successful on each platform.