Create content that matches search intent

sbd063640@gmail

Additionally, the viewer returning to the SERP may prefer our competitor's website. However, if we offer users a video along with an article, this will keep them on our website longer. So, we can see how important videos are for the SEO of any website. But there are a few things to learn when creating videos with the most popular video editor . We summarized these in three basic points. Here they are: 3 Ways to Use Video Content to Improve SEO Ways to Use Video Content to Improve SEO Now, let's look at three basic techniques to improve website SEO. 1. Highlight the Search Query When a user lands on our website, our goal should be to give them what they want as quickly as possible. Often viewers will leave a website if they need help finding highlighted search queries in any form. Therefore, we need to be on point with the search query.


Create content that matches search intent When resolving a viewer query via video, we must highlight the problem scenario or query that brought them to our website. For example, if a user comes to our website looking for a Guitar lesson, our primary goal is to give them that LOB Directory without searching. If the viewer cannot find what they want, we may lose a potential customer. Also, it is very important to stay on topic. If we give them anything other than guitar lessons, they will lose interest in the video and abandon it. Make Video the Focus of the Page Lots of websites perform great on SERP . You ask why? Because these websites make videos the main focus of the page. We've seen plenty of websites with videos hidden or obscured at the bottom of the page.



Instead, we should make video the main attraction of the page. As mentioned before, viewers will spend little time searching for a video or reading an entire article. So, if we feed them instant video, we can make them stay on the website longer. Search engines also want videos to be right at the front of a page so they can easily index them. Choose the Right Video Hosting Platform Apart from the content and placements of a video, the other important factor is the hosting platform. Fortunately, we can decide this ourselves. If we are focusing on brand awareness, social media platforms like Facebook and YouTube are ideal. But they drive our traffic away from the website.