Some consumers may be more sensitive

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account and 40% sometimes do so. That said, 42% of thosesurveyed do not take these practices into account, but would like to be offeredthis option. This reveals that investment in the circular economy can help SMEsgain ground over the competition. Tip for SMEs : If you decide to set circular economygoals, be sure to share your efforts with your audience. Once you have adoptedsustainable practices, make them known to your prospects and customers. Engagethem on the topic, whether through your website, social media pages ,newsletters, packaging , or any other medium your audience has access to. Whichcustomers support the circular economy the most? Some consumers may be moresensitive to circular economy initiatives than others. Age is a

decisive factor in this area: younger people are more likelyto support this type of practice. Consumer  Chinese Malaysia Phone Number List participation in the circulareconomy in Canada As can be seen in the graph above, 43% of nationalrespondents aged 18-25 “sometimes” take note of a company's circular economypractices and 46% of those aged 26-35 do. likewise. In comparison, only 29% ofCanadians surveyed aged 65 and over consider this when purchasing. Overall,taking these practices into account at the time of purchase seems to becomeless important the further back we go through the generations. Tip for SMEs :Not only are older consumers less aware of circular economy practices, they arealso less likely to be aware of them. Nearly half of Baby Boomer participants(48%) were

completely unfamiliar with the concept of the circulareconomy, a difference of 14 points compared to Generation Z respondents. Toensure your circular economy efforts are known to your target audience, solicityour customers' participation in content marketing efforts on the topic.Research your customers' buyer personas to determine the best way to reachthem. Content marketing tools can also make it easier to publish and trackengagement across multiple channels. What are the most important circulareconomy practices for consumers? Defining what the circular economy is can betricky, as many activities fall within its definition. When Quebec consumerswere asked which circular economy practices they considered to be the mosteffective, here

is what they answered: Recycle waste (70% of responses) Userenewable energy (62%) Reduce waste caused by production methods (61%) Extendthe lifespan of products (61%) Reuse materials in their production processes(60%) The main responses recorded illustrate clear expectations for SMEswishing to adopt the circular economy. The preferred actions all aim to makeproducts and production processes less toxic to the environment. For interestedbusinesses, sustainability software can make it easier to monitor and managetheir environmental impact. Examples of activities related to the circulareconomy for SMEs Finding ways to reuse or refurbish existing products andimplementing a buyback and recycling program are two other solutions cited