Optimizing the content on the website publishing category and product descriptions sponsored and guest blog articles are mandatory activities in the positioning strategy . Work on the store structure hierarchical menu intuitive shopping path and internal linking will make the store functional and friendly - both for users and robots. Valuable external links will help build the website's credibility and will also be an additional source of traffic. It is very important that your e-commerce store is optimized for mobile devices.
A huge number of users access the Internet using smartphones and tablets. Problems with the operation of the store on the mentioned devices result in the loss of many customers. Content marketing i.e. content marketing Create content that will be of value to your photo retouching target group. For example if you are interested in promoting an online cosmetics store prepare texts about the selection of cosmetics makeup trends and skin care.
Publish content on your blog social media and other platforms your customers use. Be sure to remember about attractive and accurate product descriptions. They should present the benefits of the purchase and include all relevant information such as dimensions materials and operating instructions. Use keywords in your content but remember to place them naturally. Another issue is product photos they are an marketing. Remember that they should be of high resolution and show the product from different perspectives. Google Ads campaigns Another solution is to promote your online store in inorganic i.e. paid results.