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There are several of them, and each one should be taken into account in promotion in order to achieve your business goals faster and more efficiently. Video marketing as a motivator to action The flow of information falling on network users dictates that businesses change their approaches to conveying information. Video, one of the most effective promotion channels, is better remembered and encourages action. Digital news: labeling, humor in brand communications and the second wind of video marketing Source According to research from Wyzowl : 60% of respondents said that they prefer to watch video content from brands rather than read texts about their work; 96% of respondents watch an explainer video to learn more about a product or service; 89% of people say that watching a video convinced them to buy a product or service; and 91% say they want to watch more online videos from brands in 2023.
This suggests that brands need to work with video content to stay in front Email List of their audience and interact with them better. Social trends cannot be ignored: buzzers (people born since 2000) are active consumers of video content, let alone the Alpha generation (children born since 2011), who have been absorbing mainly video content since infancy. Speaking about the trend of the Alpha generation, their features and why companies and brands need to interact with them and why they need to do it now, listen to our podcast “Completo about Marketing”: Children of Generation Alpha: what marketers need to know about them Why should you do video marketing? To: increase user understanding of your product or service; increase brand awareness; increase traffic to the site; attract potential customers and, as a result, increase sales; increase time spent on your website with video content; reduce the number of requests to the support service, because it is easier to explain a topic and answer a question, predicting the user’s action, using a video. What should the video be like to achieve these goals?
According to HubSport 's 2023 Video Marketing Report , 94 percent of marketers say the optimal video length is under 10 minutes, and 36 percent of that number considers between 1 and 3 minutes. Digital news: labeling, humor in brand communications and the second wind of video marketing Source Of course, this is a conditional recommendation, because everything is individual and depends on the nature of the content and the specifics of the business, but our experience suggests that the research results are close to reality. HUMAN TO HUMAN The next trend that is worth considering when preparing any content, including video, is the trend towards the concept of HUMAN TO HUMAN (from English “from person to person”).
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發表於 2024-1-9 12:48:38