Tips for using ChatGPT (7) – Creating a customer persona

juimunijui9

The seventh tip for using ChatGPT is to learn how to create a customer persona that marketers can immediately apply in practice. The etymology of persona comes from the ancient Greek word for a mask worn by actors. It is also a psychological term that means ‘the personality that an individual wants to show on the outside, regardless of his or her original personality.’ A 'customer persona' used in marketing is a specific way of describing a virtual person. As a step in establishing a hypothesis, we set up a hypothetical persona of the most ideal customer who would use our product or service. The customer persona established in this way can gradually become closer to the appearance of customers who actually use our products and services through a market verification process. Case 1 of creating a customer persona with Chat GPT – Intent marketing consulting company Make 4 different B2B persona profiles for an intent marketing consulting service and search data analysis solution for that is playing in korea market.

Please create four B2B persona profiles for companies that provide intent marketing consulting services and search data analysis solutions active in the Korean market. We created four B2B persona profiles targeting the Korean market. 1. Park Young-hee, representative  Special Data  of small-scale manufacturing industry Number of employees: less than 10 Industry: Food and Beverage Manufacturing Concern: Competitors have more exposure online, so branding and marketing are needed. Required solution: Reexamine existing marketing strategies and suggest new marketing plans through search data analysis 2. Lee Jae-yong, CEO of a mid-sized company Number of employees: 50+ Industry: Pharmaceutical and medical supplies manufacturing Concern: Difficulty measuring product promotion and advertising effectiveness Required solution: Derive consumer bedding insights and establish effective advertising strategies through search data analysis 3. Kim Cheol-soo, CEO of a large company Number of employees: 500+ Industry: Energy and environmental services Concern: Marketing strategies utilizing online channels must be strengthened Required solution: Establishing a new online channel marketing strategy using existing marketing strategies and search data analysis 4. Startup CEO Jang Min-ho Number of employees: 10+ Industry: IT and software development Concern:





Lack of insight into new product launch timing and product content Required solution: Establish new product launch timing and product content plan by deriving consumer bedding and market insights through search data analysis Case 2 of creating a customer persona with Chat GPT – Intent Marketing Consulting Company Make 4 different B2B persona profiles for an intent marketing consulting service and search data analysis solution for that is playing in korea market. Please create four B2B persona profiles for companies that provide intent marketing consulting services and search data analysis solutions active in the Korean market. 1. Persona: B2B small business owner Name: Seongmin Kim Age: 35 gender male Occupation: Small Business Owner Industry: Retail Background: Seongmin Kim runs a small retail store in a busy shopping district in Seoul. Despite efforts such as promoting the store on social media and offering discounts, he is struggling to increase traffic and sales. He is looking for more effective marketing strategies to attract new customers.