Microsoft didn’t build the professional networking platform

mahbuba12

LinkedIn, it acquired it in 2016. Nowadays, a common way big tech companies get their hands on pioneering products and technologies is through acquisition. They like a product – they buy the product – they annex it into the organization. Read: The Big 5 Tech Companies & Their Big 5 Acquisitions And when big companies don’t find an appropriate subsidiary company to acquire, they found the subsidiary themselves. Upon founding the subsidiary, they need to equip it with the right values, and resources. At the same time, they need to make it an independent entity. These subsidiaries, then, will have to seek independent ways to grow.

They will have to train their workers, build their own processes, and make their own decisions. This is where Email List growth hacking for big companies comes in. In the absence of specialized resources, the subsidiary looking to grow is going to need consulting, training, supervision, and support. Be it a Growth Team Leader, a SaaS consultant, or a Product-led Project Manager, growth hacking agencies can give the companies the resources and knowledge they need. Exploring New Channels Most of the time, big established companies have fixed user acquisition channels for their userbase. While having established channels that work sounds great, it means that big companies could be missing out on other marketing channels that work.



To find these marketing channels, they need to try them first. Besides the default marketing channels, how often are big companies experimenting with other channels? That’s a rhetorical question. Big companies hardly ever experiment with anything. Early adopter communities, new media, specialized portals, and communities – big companies don’t get anywhere near these places, as they don’t know about their existence in the first place. However, these non-mainstream channels can make all the difference in the world. Here are some marketing channels, known as traction channels, that big companies may want to invest in: Viral Marketing Public Relations Unconventional PR Search Engine Marketing Social & Display Ads Offline Ads Search Engine Optimization Content Marketing Email Marketing Engineering as Marketing Targeting Blogs Business Development Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community Building