Additional responsibilities may include creating

Bot

Conducting competitive research. Establishing an editorial calendar and other content governance tools. Collecting data. Tracking effectiveness and ROI. Selecting social media tools to facilitate specific post scheduling. Collaborating with the digital marketing team and management. Coordinating and collaborating with the content marketing team.

With so much responsibility, expect to receive a higher salary in this C Level Contact List social media marketing role as long as you have the skills and experience to back it up. Average Salary: $50,391 Increase your Ad Performance 5. Social Media Manager A Social Media Manager monitors an organization’s social media networks and manages the digital marketing key performance indicators (KPIs) specific to this medium.




Managing digital marketing KPIs often includes monitoring dashboards, sales goals, budgets, and online behavior such as shares and retweets. In a nutshell, as a Social Media Manager, you will manage the social media accounts and may also manage a team. action plans for achieving objectives, developing strategies to increase the company’s online presence, and optimizing social media campaigns. You may also find yourself seeking out ways to partner with social media influencers.