BRAND PROMOTION ON SOCIAL NETWORKS

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Today, many companies have pages and groups on social networks, but only a few use them to promote their brand. Meanwhile, according to Mediascope , the main social networks (VKontakte, Telegram, Odnoklassniki) are among the top 15 largest platforms in terms of average monthly and average daily audience coverage, and Russian users spend at least 60 minutes a day on them. We tell you in the article how to develop an SMM strategy and what tools to use to effectively promote a brand on social networks. What is SMM: goals and objectives of promotion SMM (Social Media Marketing) is one of the areas of Internet marketing that helps promote a brand and attract potential customers using social networks. With the right strategy, SMM can become an effective tool for managing reputation, increasing loyalty of the target audience, and increasing sales.


The goals of promotion in social networks may be different, but they must be Canada Phone Number Data closely related to the business development strategy. For example: Increasing brand awareness. A study by Ashmanov and Partners showed that 42% of buyers, when choosing a product, are guided by brands and are well versed in them. Promotion on social networks helps to introduce the target audience to the company’s products, explain its values, and create a positive perception of the brand. Expanding the audience. Subscribers on social networks are potential customers who in the future can become regular customers. You can attract users using well-thought-out advertising campaigns, cooperation with opinion leaders, branded hashtags, and competent SEO. Together, this allows you to increase brand visibility, including outside of social networks. Increased community engagement.




Active communication with users helps to build strong long-term relationships, determine the voice of the brand, assess consumer perception of the business, increase audience loyalty, and quickly overcome negativity. Increasing website traffic. Attracting users using SMM is especially important for young resources that find it difficult to get to the first pages of search results. In order for promotion through social networks to bring results, you need to track which methods attract more targeted traffic - targeting, advertising with bloggers, content marketing. This will help you timely adjust your promotion strategy and optimize your marketing budget. Generation of leads and sales. Brand promotion on social networks affects sales indirectly, so the connection between SMM and profit cannot always be established. However, expanding your loyal target audience ultimately leads to an increase in the number of potential customers.