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Jane Eyre: only uses (raw milk, sugar, lactic acid bacteria) as ingredients, has (healthy, no additives) functions, and meets the (health, safety) interests of users, so this is Jane Eyre, raw milk, sugar, lactic acid bacteria , the others are gone. Ramen Said: It uses (semi-fresh noodles, customized ingredients packets) as ingredients, has the functions of (healthy, convenient, and delicious) and meets the interests of users (both healthy and convenient), so Ramen Said, the ramen restaurant at home . 20. Strategy A goes from brand users, to competitive product users, to category users, to cross-category users, and then to scenario users. Only by constantly breaking through circles can it be possible to maintain growth, especially in the stage of crossing the chasm; this is even more true when achieving exponential growth - traffic, breaking circles, conversion, operation, and mental precipitation. Based on consumer portrait labels and based on sales base data: delineate the brand's core portrait labels and target AA core strategic groups: cutting-edge white-collar workers, senior middle class, refined mothers, small-town youth, Gen Z (Generation Z), urban silver-haired, Middle-aged and elderly people in small towns and urban blue-collar workers use AA portraits as the basis to attract new users to the user circle to increase traffic.
That is: the right people (user portraits), multi-level (A layer), multi-dimensional reach (off-site, on-site)) Insights based on brand A’s crowd, clear user portraits) Producing crowds based on insights, breaking the circle strategy) Realized through operations, the closed-loop implementation can clearly map strategies to groups of people in different circles through analysis of the crowd and brand user A, and break the circle India Car Owner Phone Number List The core is to attract users other than AA types, guide users to gradually become AA users through content, and prepare traffic for sales conversion. According to the level of the A group of people, "advertising + content planting + paid traffic" achieves content reach across touch points/frequency. Off-site: Based on data portraits, select brand advertisements to reach the OA group, and inspire A through short video expert planting -Conversion of crowds, and then with the help of bidding ads, they are transformed into crowd A. On the site: Super interactive city and brand special show are used to expose "OA crowd" (targeting opportunity crowds) and reach new users. Use through trains to build "A- crowd" Use the shopping intention to reach the crowd, inspire users and deepen their behavior. Zizhan can be the "AA crowd" (interest crowd, buying crowd), and Pinpinbao can be used to build the "AA crowd" (buying crowd, loyal crowd).
Position, rhythm, troop strength, strategy, and finally complete the construction of the product structure based on crowd A: Author: Houshan Keju; Public account: Laogao Business and Brand (ID: PDD) This article was originally published by Laogao Business and Brand on Renrendu I am a product manager. Reprinting without permission is prohibited. The title picture is from Unsplash. Based on the CC agreement, the opinions of this article only represent the author's own. The Everyone is a Product Manager platform only provides information storage space services. The "True Meaning" of Brand Content Marketing Wang Zhiyuan Follow - Comments Browse Collection Release your eyes in a few minutes, put on your headphones, listen and watch~! : The difference between B-end products and C-end products is that the users of B-end products are corporate customers, while the users of C-end products are individual consumers. Therefore, B-side product managers and. . In the field of corporate self-media, most brands’ self-media has not been successful. What is the reason? What does content marketing really mean? There are three key ways to turn your content problems around, let’s take a look. This is a common problem, especially in the field of corporate self-media. Many companies are trying to expand their coverage by operating various platforms, such as Xiaohongshu, Video Account, Douyin Account, Kuaishou Account, etc. They hope to reach a larger audience this way, but often fail to achieve the desired results. In fact, these efforts are often minimal. The video views are very few, and likes are often done by people within the company.
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發表於 2024-2-20 17:00:22