Clients also have a direct

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Also, it is a good idea to address specialized and innovative topics in your market and turn your sellers into authors, giving them visibility and authority. 5. Customer reviews and recommendations Clients also have a direct role in the best content formats for sales enablement. Nowadays, marketing is increasingly open to allowing user interactions, and review and recommendation content is a clear example of this. That your clients have posts on your blog or even make reviews on external pages, dedicated to opinions and ratings, will favor your sales enablement strategy .


This can be a powerful source of generating new opportunities. In the end, nothing Phone Number List has greater engagement than an objective opinion from someone who has already used a certain product or service. Word of mouth marketing keeps your reach intact . Instead of being overshadowed by the appearance of digital channels, it has used them to make itself much more visible and tangible. 6. Case studies This is one of the content formats for sales enablement that follows the line of success stories. It also consists of exposing the use case.





Use and results of a specific client , simply with the difference that it will be approached through the perspective of a study. What the client did well, what value your company contributed, how the numbers advanced, among other factors, are some information to include within this type of materials. In short, it is more technical and, if you will, academic content, supported by numbers and following an explanatory approach.