Create a content brief for each one to assign

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If you have an auto repair shop, for example, you might choose maintenance, repairs, aftermarket upgrades, and fleet services as your main pillars. writeraccess-free-trial 3. Complete Keyword Research While using your customer insights and main pillar topics as a guide, complete keyword research to find the search terms and phrases you want to rank for. Your research will also help you figure out what subtopics to include in each page of content. Select a nice mix of short- and long-tail keywords to cast a wide net and help the most people find your content.


Use related phrases as well to help search engines better understand the purpose of your page and rank it appropriately. 4. Create an Editorial Calendar Your editorial calendar will help you schedule the creation of your pillar pages and cluster content. keywords, develop a linking Algeria WhatsApp Number strategy, and build out your outlines. Then, add them to the calendar with a strict deadline. After that, you just have to use the subtopics in the outline to plan out your cluster content. Go through your list of keywords to find relevant search terms and create an outline. Assign deadlines for the clusters and put them on the calendar, too.



As you create each page, link the cluster content to the pillar page under the related subheading. Then, find places to add relevant internal links within the cluster content to help readers find all the info they need to move through the buyer’s journey. Need Help with Your SEO Pillar Content Strategy? Your SEO pillar content strategy has the power to transform your brand into an industry leader—but it’s going to take a bit of work to get there. If you simply don’t have the time, you can cruise toward excellent results by bringing in talented freelancers to help you create a strategy and write winning content.