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Number of new leads, turnover, customers acquired, number of retainers? Research on the sector You probably know your business sector very well, but regulatory changes, technology updates and innovations are always around the corner. B B commercial development, sector research To always be on top of things and not risk being overtaken by competitors, research on the sector is essential at this stage, structure it like this: What type of content do your competitors publish on the company website? What are the current news and events that everyone is talking about.
There a network of B B businesses that you can take part in? Compared to your business objectives, what are wedding photo editing service the industry benchmarks? Make sure they are realistic and attainable! To learn more, here is the post on SMART goals for B B business development . Understanding the customer The customer understanding phase flows into the definition of the buyer persona who will represent the ideal customer to whom you should direct your attention in all steps of the web marketing strategy. To have a vision, the work team will include Marketing and Sales: in fact, it is.
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The salespeople who are in direct contact with prospects and for this reason they have a very precise idea of what they are looking for. Here are some questions to ask your colleagues: What are the most frequently asked questions you need to answer? What is the biggest work difficulty of the prospects who come to you? What is their favorite means of communication? Email, telephone, social networks? On average, are prospects men or women? How old are they? What type of work experience/position in the company.
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