The value chain represents the way in which the .pany generates .petitive advantage through the organization of its core activities and the processes are the sequenced steps that contribute to it. The customer journey expresses the relationship between the brand and the customer. It exists therefore in a clearly different dimension. It is homogeneous. A customer journey expresses a cohesive and broad vision of the relationship with the customer. a coherent catalog of emotions both between the different points of contact and with respect to brand attributes and values. Contains online and offline elements.
In many organizations these worlds are separated because they are led by different departments. The customer journey must serve to homogenize and harmonize the two areas. It is not built in a morning . The majority of customer journeys that are generated affect a long series Mobile App Development Service of departments in the organization and this transversality is precisely what entails a reflection process that makes it difficult to create it in a short period of time. It may take several months to orchestrate a customer journey. The customer journey is a new way of understanding value creation.
In a .plex market in which keys such as authenticity closeness or .petition must be superimposed on the core activity of organizations they pursue for the first time the design of experiences that involve the activation of certain emotions throughout their life. Relationship with customers. The customer journey is the instrument that can guide this process. However for that to happen it is necessary to deeply understand its nature its structure and its design process. We continue turning calendar pages crossing out dates marked with dec association events in this summary. We grow in all aspects partners social networks participation publications certificates etc.
發表於 2023-12-12 14:22:27
