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They maintain a relationship with their small community that is based on mutual trust. In addition, partnering with micro-influencers does not involve high costs, as is the case with macro-influencers. With this content marketing strategy, companies should conclude several partnerships with different influencers due to the low reach . Podcasts Audio content is popular because of its ease of use. Users like to listen to podcasts in everyday life.


your favorite podcast station is a pleasant companion in everyday life. Companies that strive for long-term customer loyalty should take advantage of this content marketing trend. According to Statista, 14 percent of people in Phone Number Germany were already listening to the audio format in 2016, the number increased over time and by 2022, 42 percent of those surveyed said they listened to podcasts from time to time. However, podcast content cannot consist of advertising.





Companies should use this approach to offer their users authentic and valuable entertainment without constantly putting the brand in the foreground. Otherwise there is a risk that listeners will quickly drop out again. Social Commerce Social commerce is the sales strategy of shortening the classic path to purchasing a product. Many brands provide so-called “ shoppable posts ” for their users on their social platforms to improve the customer journey .