|
|
Most of the social networks offer options for paid promotion and user targeting. Facebook Ads and Linkedin Ads are some of the most important options to consider for paid promotion, especially if you need B2B (Business-to-Business) targeting. In this article we will present the benefits and disadvantages of creating paid advertisements for each individual platform. Facebook Ads Criterion Pros consul Budget The minimum required is 2 lei per day , much lower than the minimum bid required for Linkedin ads. In the case of small audiences, the budget will be distributed to show your ad to the same user several times. targeting The platform offers much more complex targeting options than in the case of Linkedin. This is done precisely, based on demographic data, interests, location, but also based on the interactions that users have had with your page. You can waste all your budget on some irrelevant targeting if you don't have enough data about your target audience. Brand awareness To gain notoriety and to increase your audience, you only need a minimum budget of a few lei per day.
You will be quickly forgotten by the targeted users if you do not use an interesting and memorable content. sale Facebook Ads can be a solution for increasing sales if the brand image is well defined and the offers promoted through ads have a Landing Page that presents the offer in a convincing way. The platform allows optimization for conversion, which can help you show ads to users more likely to buy. Linkedin still does not have a complex algorithm that allows the optimization of ads Phone Number Data for conversion. Facebook is a more generalist platform and because of this, B2B offers may not have the same impact as in the case of Linkedin , where users are more receptive to ads that can open up new business opportunities. When to make paid ads through Facebook? Since Facebook Ads is a good channel for increasing brand awareness, it is recommended to use it permanently (throughout the whole year). Obviously, if your business is seasonal, this must be taken into account, and promotion must be dosed more during peak periods or during periods when your audience is more receptive.
Interest can appear weeks or months before the peak sales period, so it is advisable not to promote only during peak periods, if the budget allows it. For whom it is suitable to do paid advertising through Facebook Facebook Ads can be a solution for any business that has: a clear market positioning a product or service clearly differentiated from the competition a promotion objective and a well-defined target audience and a budget to allocate Facebook Ads is not recommended for brands that do not have a clear direction and that have not established clear business objectives because it can swallow large budgets without providing the expected results.
|
|
發表於 2024-1-25 12:27:43