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Useful tools in capturing leads In a Digital Marketing strategy it is essential to rely on software to automate, streamline, organize, and create the procedures and elements that will be key in capturing leads. There are various options and alternatives on the market, however, this time we will talk to you about 4 of the most important to manage this task. hubspot This free CRM is made up of a suite that brings together services and functionalities for marketing, sales and services. From its applications you can create forms, landing pages, thank you pages, follow-up emails, CTAs and much more.
That is, all those main actions for capturing leads. Google Ads Google Phone Number List has been testing its ad extension to capture leads for years and recently decided to launch it on the market. So if you have Google Ads campaigns you can now create forms to request relevant information such as country, company information, among others. So by using this tool you avoid taking the user to your landing page and, instead, after filling out the form you get a file that integrates with your CRM and has an extra channel for capturing leads.
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LinkedIn Sales Navigator Thanks to this tool, you will be able to easily prospect users who want to obtain deeper information about the topics surrounding your brand and progressively convert them into leads for your database. YouTube TrueView for Action The conversion power of YouTube's TrueView for Action has become a true ally for companies when it comes to capturing leads. Since within its functionalities it is possible to bring video traffic to landing pages and add forms even for mobile devices such as cell phones and tablets. If you're still not convinced that this strategy is for you, don't worry! We will tell you the results of 3 brands that decided to implement these actions in their marketing campaigns and saw incredible results thanks to them.
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