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Especially for all you ecommerce marketers out there who have products that people want on SALE. Clearly putting your items on sale makes them more attractive and more “sellable,” but it is also so critical to partner your sales offering with an expiration date to get your shoppers buying before they get distracted.ecommerce email subject line with limited offerSo how can you do this effectively? Here are a few quick tips:Make sure your subject lines include FOMO verbiage. like “Hurry up!” or “Act fast!”Include the discount in your subject line.Give a hard deadline of when the sale or special offer ends.ecommerce email with limited offer8.
Celebrate the seasons!Who doesn’t love a change in season? It feels like a Egypt Phone Number List fresh start or a new beginning. It’s a time to go crazy over pumpkins, aggressively bake holiday cookies and cozy up with hot cocoa, or bust out your dusty cleaning supplies to prepare for spring. Whatever the occasion may be, tie it to your ecommerce email campaigns to relate to your audience in a way that we all can. This is such a great thing for ecommerce marketers to do because typically businesses in B2C have products related to different seasons and celebrations.T

ake the example below from an email I received from Crate & Barrel.Crate & Barrel Halloween emailCrate & Barrel Halloween email with copyI love everything about this, from the fun and spooky Halloween decor to the enticing copy. It surely got me in the mood to shop to create a similar vibe in my own home.9. Turn new customers into returning customersThe thing with ecommerce that many of you are all too aware of is that many customers are one-time customers. It’s the best customers who are the ones that come back again and again.
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